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manifesto
Fighting is
the future. No holds barred, full contact fighting. hurtbusiness
is dedicated to the promotion of Mixed Martial Arts. The route to inner
peace is through extreme violence.
respect
MMA is a
truly extreme sport. Those who fight risk everything: reputation,
health, even life. To fight requires a training regime of grind and
pain. A champion slays inner weakness in the gym. The ill prepared have
it beaten from them in the fight. All deserve respect for putting it on
the line. True fight people know true respect. Never objectify or
discriminate. Look inside for the true fighting spirit.
soul
Fighting is
as old as time, but our sport is relatively young. It is a throwback to
real sport. One against one- the ultimate challenge. The beauty of MMA
is in its purity. It is a fight. Each additional rule takes us away from
the ideal and down the road of other sanitised forms of entertainment.
Fight ignorance. Fight over commercialisation. Fight dilution. Fight to
keep the soul of MMA pure.
hurt
Sugar Ray
Robinson is a fight legend. Superbly balanced, handsome and sweet. In
1947, Jimmy Doyle died from injuries inflicted in the ring by Sugar
Ray. At the inquest, the coroner asked Sugar Ray if he meant to get Doyle
in trouble. He replied:
-Mister,
it’s my business to get him in trouble
Welcome to
the hurtbusiness. Fighting hurts. Fighting kills.
It is the
business of beating your opponent incapable. That’s what sets it apart
from all other sports. If you cheat in training, lose self discipline or
blink at the wrong second- you’re getting carried out of there. There is
no hiding place. No excuse. Fighting is brutal and it is beautiful. The
ultimate sport. The only sport. In our sanitised era, we need it more
than ever. Train to your limits. Push yourself as far as you can
bear. Learn from defeats- come back stronger. Get out and support live
fights. Give respect where it is due. Pain is weakness leaving the body.
Connect with the world.
FEEL THE HURT
EMBRACE THE
HURT
LIVE
BE PART OF
the
hurtbusiness
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